Job Summary: We are seeking a skilled and experienced Data Lead CDP (Customer Data Platform) Specialist with hands-on expertise in Segment and Mixpanel to join our team. As a CDP Specialist, you will be responsible for managing and optimizing our customer data platform, with a focus on utilizing Segment and Mixpanel. Your primary goal will be to ensure the accurate collection, organization, and utilization of customer data to drive business growth and improve customer experiences.

Responsibilities:

·        Oversee the implementation and configuration of our customer data platform, utilizing both Segment and Mixpanel.

·        Collaborate with cross-functional teams to identify data collection requirements and ensure data integrity.

·        Develop and maintain data governance policies and procedures to ensure compliance and data security.

·        Manage data integrations with various internal and external systems, ensuring seamless data flow.

·        Conduct data analysis using Mixpanel and other relevant tools to generate insights and drive decision-making.

·        Utilize Segment and Mixpanel to create and optimize customer segments for targeted marketing campaigns.

·        Monitor data quality, perform regular audits, and resolve data discrepancies or issues.

·        Stay up to date with industry trends and best practices in customer data management, CDPs, and analytics tools.

Requirements:

·        Bachelor's degree in Computer Science, Information Systems, or a related field.

·        Proven experience as a CDP Specialist or similar role, with a focus on utilizing Segment and Mixpanel.

·        Strong proficiency in SQL and data analysis tools.

·        In-depth knowledge of customer data platforms, particularly Segment and Mixpanel, including implementation, configuration, and data integration.

·        Familiarity with data governance, privacy regulations (e.g., GDPR, CCPA), and best practices for data security.

·        Experience with marketing automation, CRM, or other relevant platforms is a plus.

·        Excellent problem-solving skills and attention to detail.

·        Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

·        Self-motivated and able to work independently, with a passion for continuous learning and professional development.